Case: Upselling at Ocado

At Ocado, one of the UK’s largest ecommerce brands, I worked with teams from marketing, retail and product to develop both brand-building and acquisition driven marketing. Reporting to the head of ecommerce, I thrived translating business strategy into digital marketing actions. I delivered high performing projects, a YouTube series and social campaigns. Working for a leading tech company gave me a good grounding in data driven marketing and design as well as creating targeted campaigns to engage new audiences and markets.