About Julia
I first met Julia in the start-up world in London, where she managed the content team at Ocado– the UK's leading e-commerce company. She did it with enthusiasm and efficiency.
The pace was very high, tight deadlines and new technologies but Julia remained calm, friendly and focused.
Our paths crossed again in Stockholm, Sweden, where Julia was working in the digital content space. She handled complex projects with a reputation for delivering high-quality results.
In 2023, we both moved to different continents with a 19-hour time difference, yet that didn't stop us from collaborating—one of many examples of Julia's excellent project management skills.
If you have the opportunity to work with Julia, seize it. You won't regret it.
— Gina Geoghegan, Founder of Wild Fizz
Cases & articles
Case: How we reached the right audience for The Embassy Of Finland
The Finnish Embassy went on TikTok to reached young people to talk about Finland’s advantages in education in a subtle and effective way.
Case: Philips Airfryer - recipes on SoMe
“Stegt flæsk” is the national dish of Denmark, made in an Airfryer. Launching Philips Airfryer in the Nordic region with loved recipes.
Article: Why TIKTOK its different and better for brands
You don’t need a lot of followers TikTok is actually less social than other social media platforms…
Case: The rise of astrology and spiritualism among 16-25 year-olds.
The communication task of the Swedish Defence Recruitment Agency is to inform about military service, which falls under the total defence obligation…
Case: McDonald’s, Great Taste…
Add more America with clicks… While clicking is often to be avoided, the campaign was so compelling; it drove increased viewing time (10 seconds above average), increased interaction (7.5 times the average) and high click-through rates (above 3%)…
Case: Upselling at Ocado
Ocado Group – the British online supermarket and technology company has only 2% of the marketshare in the grocery category in the UK BUT with an average basket of 150 GBP witch is …
Case: Stihl-Strategy for robotic lawnmower
Generally, a ROAS of 3:1 or higher is often considered good, this campaign exceeded expectations…
Rections on TikTok
We showed videos of silly adult DIY:ers doing electricity, carpentry and plumbing for TAFE students enrolled in courses in these subjects.
The students were shocked and had plenty of feedback to the risky DIY:ers. The project was a collaboration between Swedol and the building sector.
Case: New direction for Pink Ribbon Sweden
Every year, a new design is created for the Cancer Foundation’s Pink Ribbon. The designer behind the ribbon is carefully chosen to appeal to the intended target
Article: Byron Sharp-The Dark Lord…
Byron Sharp has been publicly spewing criticism since 2012. He has tactically criticized loyalty, segmentation, and differentiation in interviews with foreign media…