Case: Philips Airfryer - recipes on SoMe

Philips Airfryer – a small electric oven (you know what it is don’t you) was launched in the Nordic region in 2016. To demonstrate the product's benefits, we chose to showcase popular recipes prepared in the Airfryer. Salmon for Norway, “Stegt flæsk” fried pork for Denmark and salmon for meatballs for Sweden.

The recipes was made in an easy to follow step by step metod in a visual style tailored for Instagram. My team produced four films in four different languages, aiming to reach the selected target audience.

We achieved a total reach of seven million for the four films.

The films were one minute long and was distributed in the Nordic region as sponsored post. My team produced four films in four different languages, aiming to reach the selected target audience.

Videographer: Emelie Otterbeck

Creative strategy: Julia Nordlund

Producer: Mimmi Söderberg